Basically there are two ways for optimizing a website :

1.On-Page SEO Techniques
a.Domain Research
b.Keyword Research (For example : rahul, rahul vishela)
c.Website designing
d.Content writing
e.Hyperlinking in website
f.Image Optimization

2.Off-Page SEO Techniques
a.Directory submission
b.Article submission
c.Link exchange
d.Press release submission
e.Forum Posting
f.Posting in blogs (For example : http://rahulvishela.blog.co.uk)
g.Reciprocal directory submission
h.Comment posting