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  • SEO and the frequently asked questions

    1.)Why do not all my links show up when I use the link: command?

    A. At this moment Google is only showing a sampling of the total links to you. As far as numbers, it is only important to remember it is a sampling and to just continue your link building strategy. To see a much more accurate figure please login to your google webmasters account and use the link tool there.
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    2.) What is Link bait?
    Linkbait is when you create a tool, write a articles or many articles or otherwise do something that works as a link magnet.
    Website owners start linking to your pages without even being asked.
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    3.). I am number 5 in Yahoo, but not in the top 1,000 in Google. Why?

    A. Yahoo and Google use two different algos to come up with their SERPs - Yahoo favors on- page optimization such as H1 tags, keyword density, etc while Google favors off page like in bound links. If you have done more on page then Yahoo will rank higher and vice versa. As part of this if you are now addressing your off page then you need more back links with anchor text and time for these links to age.
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    4.) Does using CSS(Cascade style sheet) affect my rankings?

    A: Not directly. Googlebot does not (at the moment) read CSS-files. Using CSS makes pages lighter, and page structure more organized. Thus using CSS could lead to better rankings. When adding CSS styles to page, it is recommend to
    put them to external file.
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  • SEO Adwords : Google PPC

    Google Adwords :

    Typical structure
    Title : 25 char
    Text : 35 char
    Display URL : 35 char

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    CPC : Cost Per Click
    You are charged when a user clicks on ur ads.

    CPM : Cost Per Impression
    $3.00 CPM : You have to pay $3 for every 1000 times you ad is displayed.

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    CTR : Click Through Rate
    CTR(%) = clicks/Impressions

    Example : CTR A = 20 clicks/1000 impressions = 0.02 = 2%

    =================================

    Quality score
    1. Better CTR on google
    2. Relevancy in keyword and ad
    3. Better landing page

    Minimum bid : Least amount for CPC of ur ad

    “Higher Quality score, lower is the Minimum bid.”

    ==================================

    Adwords ads appear on 100 of websites like AOL, ASK, Tencent etc. and they fall under the category of Sponsored Listings.

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    Adwords benefits
    1.Worldwide reach within minutes of website launch
    2.Flexibility, anytime change

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    Cost for adwords :
    1.Pay only after clicks
    2.Choose ur monthly budget(max)
    3.Cost nothing to start new ads(one time activation fee $5)

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    Display URL :
    http:// not required
    can’t be an email id
    must include “.” extension such as .com, .co.uk etc

    =======================================

    Correct Format :
    Display URL : threemobilephones.uk.com
    Destination URL : http://www.threemobilephones.uk.com/lg_u990_viewty.html

    Incorrect :
    Display URL : orangemobileshop.co.uk
    Destination URL : http://www.threemobilephones.uk.com/lg_u990_viewty.html

    ========================================

    Destination URL must not
    1.need a software first to download(such as Adoce acrobat reader), before page opens.

    means it can’t be page like readviews.pdf

    2.pop up windows in ur landing page are not allowed.

    3.Destination URL(Landing page) must contain a BACK button to reach to google adwords again. Inactivating BACK is not allowed.

    =========================================

    In ur adwords
    1.No exclamation in Title
    2.4 U != for You

    Title = c-h-e-a-p-c-l-o-t-h-e-s is wrong

    “??” in never used , Use only “?”

    No repetition or capitalizaion(ex. BUY) is allowed

    Action Statements are not allowed. Ex. “Click here”

    If u r using a superlative keyword like BEST, it must be verified by a thord party on the landing page.

    =========================================

    Image adwords
    1.Image must be clear and visible
    2.Text on image in readable

    No menus or search boxes in image ads

    No repeatition in the same space

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    Inavlid clicks
    1.Repeated manual clicks
    2.Automated tools using
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  • Activities that can result in Google Penalty

    1. Violation of Google's webmaster guidelines : Overall theme of Google's webmaster guidelines is to not attempt to trick the search engines. For enhancing SERP results and PageRank, the avoidance of what Google calls "link spammers" and "bad neighborhoods".

    2. Link farms : A link farm exists solely to increase PageRank by requiring the exchange of links between themselves and otherwise entirely unrelated websites.

    3. Hidden text or Hidden links : It also disapproves of "cloaking" and "sneaky redirects". Hidden text is usually in the form of keywords, written very small, usually in the same color as the web page, or both. The idea is to have the text read by the search engine spider, but not by the site visitor.

    4. Heavy use of keywords, that clearly do not belong in the context of the web page.

    5. Duplicate content, whether pages or entire websites is specifically against the prescribed guidelines. Identical pages are used to add more pages of content.

    6. Doorway pages, that are packed with every imaginable keyword to attract the search query, and then steer that traffic via a "sneaky redirect" to another site are expressly forbidden.

    Source : http://research4seo.blog.com/

  • Keypoints for SEO

    Following are the major keypoints for SEO ( Search Engine Optimization ) :

    * Meta tags
    * Alt tags
    * Blogging
    * Keyword frequency
    * Keyword proximity
    * Contextual linking
    * PPC etc.

    by Rahul vishela

  • How can an SEO optimize websites ?

    Basically there are two ways for optimizing a website :

    1.On-Page SEO Techniques
    a.Domain Research
    b.Keyword Research (For example : rahul, rahul vishela)
    c.Website designing
    d.Content writing
    e.Hyperlinking in website
    f.Image Optimization

    2.Off-Page SEO Techniques
    a.Directory submission
    b.Article submission
    c.Link exchange
    d.Press release submission
    e.Forum Posting
    f.Posting in blogs (For example : http://rahulvishela.blog.co.uk)
    g.Reciprocal directory submission
    h.Comment posting

  • What is SEO ?

    SEO stands for Search Engine Optimization. And the professionals that uses SEO techniques are said to be SEO Executive.

    Rahul Vishela is a SEO Executive , working in Impetus Technologies, Delhi.SEO Executives uses a lot of techniques to boost up a website, to gain the higher rank of a website, and to maintain the rank of the respective website.
    For more visit http://rahulvishela.blog.co.uk/

  • Welcome SEO World : by Rahul Vishela

    Welcome to all of you !!!
    So u hav found me right here.
    Its none other than Rahul Vishela - your friend, your collegue, your schoolmate....................
    C U guies

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